Your agents can now check what people are really searching for — live, from Google. Ask about search interest in any topic and you get real numbers back in the conversation: how interest has moved over the last 12 months, when it peaks, and which related searches are on the rise.

In the left sidebar, open Agent Library and run Social Listening Round Up. Pick the Conversational option and include the demand question in your brief — for example: "How has UK search interest in recycled paper products trended over the last 12 months, and which related searches are rising?"

You'll see the agent researching search trends as it works — that's the live data being pulled.

A 12-month interest chart with the story behind it — the seasonal peaks, what drove them, and what they mean for your brand.

Plus a ranked table of related searches with momentum, so you can spot the questions growing fastest.

💡 Tip: name the market and the window in your ask — "in the UK, over the last 12 months" — and the data comes back scoped exactly to that.

Every answer shows its workings — see Check the sources and citations behind any AI answer. And for a daily view of what's moving in your category, open the Trend Center.