The Social Listening Expert agent reads social conversation across X, TikTok, Reddit, YouTube, Instagram, blogs and forums — then translates the noise into a clean board-level read on what's happening around your brand, your category, and your competitors.
It surfaces viral moments, creator pickup, sentiment shifts, share-of-conversation vs competitors, and emerging narrative threads, packaged as a presentation you can hand to a CMO or comms director without further work.
Before you start
Make sure your social listening connection is set up for the brand
Have a window in mind — last 7 days, last 30 days, or a specific campaign period
If competitor benchmarking matters, confirm your competitor list is current
How to run a round-up
Step 1: Open the agent
From the sidebar, open Agent Library and search for Social Listening Expert, or go directly to app.boldstream.ai/run?agent=social-listening-expert. Select your client and click Run Agent.
Step 2: Confirm scope
The agent confirms brand context, competitor list, and asks for the window and depth of audit you need. It also asks whether you want platform-level breakdowns (X vs TikTok vs Reddit) or a single combined view.
Step 3: Watch the data come in
The agent pulls cross-platform conversation, identifies the moments that drove volume spikes, the creators who picked up the story, the sentiment direction, and how your share of conversation compares to your competitor set.
Step 4: Read the analysis
Outputs include:
Time-series of mention volume with peaks annotated
Top viral moments — what drove them and how far they travelled
Creator and influencer pickup — named accounts, reach context
Sentiment shifts and narrative threads
Share of conversation vs competitors
Emerging risks or opportunities to action
Step 5: Get the presentation
The final deliverable is a board-ready presentation that leads with the headlines, evidences them with real posts and creator screenshots, and closes with prioritised observations.
💡 Tip: Run weekly as a brand health pulse. Patterns emerge faster when you can track sentiment direction and share-of-conversation against your last few rounds.
What's next?
Pair the round-up with the Earned Media Round Up agent for the full picture — social listening covers the conversation, earned media covers what the press said.