The Earned Media Round Up agent tells you what your brand actually earned in the media — the editorial coverage that ran, the social conversation around it, and how far your story travelled beyond your own channels.
It pulls editorial coverage from media intelligence sources (online news, print, broadcast, podcasts) and social conversation from listening sources (X, TikTok, Reddit, YouTube, blogs), captures article and post screenshots as visual evidence, and packages the result as a board-ready presentation that reads like a PR story rather than a data dump.
Before you start
Have your media intelligence connection set up for the brand
Know the window you care about — this week, the last month, or a specific campaign — and any key talent or partners involved
If competitor benchmarking matters, make sure your competitor list is up to date
How to run a round up
Step 1: Open the agent
From the sidebar, open Agent Library and search for Earned Media Round Up, or go directly to app.boldstream.ai/run?agent=earned-media-round-up. Select your client and click Run Agent.
Step 2: Choose how you want to work
The agent opens by asking which of three approaches suits what you need:
Express — a fast seven-day pulse: the headlines that ran this week, the social conversation around them, and anything that needs your attention. Usually back in 5–10 minutes. Best for weekly check-ins, pre-meeting briefs, or a quick read on a live story.
Structured — the full 30-day audit: editorial coverage with screenshot evidence, social conversation, and scoring on reach, sentiment and cut-through, packaged as a board-ready presentation. Usually 10–15 minutes. Best for monthly reporting, board packs and campaign wash-ups.
Conversational — tell the agent exactly what you want examined and it scopes the audit to your brief. Best for a specific campaign or press moment, a competitor's coverage, an unusual date range, or a bespoke competitive angle.
Step 3: Brief it, if you need to
Express and Structured run on their standard windows — seven days and 30 days — so once you've picked one there's nothing more to do. Choose Conversational when neither window fits: describe the campaign, the press moment, the competitor or the date range you care about, and the agent narrows the scope before pulling any data.
Step 4: Read the analysis
The round up covers your coverage highlights, tier-1 pickup, sentiment and social resonance — and scores what ran on reach, sentiment and cut-through. That last one matters most: it's the difference between knowing how much coverage you got and knowing how far it actually travelled.
Step 5: Get the presentation
The finished deliverable is a board-ready presentation with the evidence built in — screenshots of the articles and posts sitting alongside the analysis, so every claim has something behind it. Structured runs carry the fuller screenshot evidence; Express is deliberately lighter, built for speed.
💡 Tip: When a campaign's social volume comes back low, treat it as a finding rather than a gap in the data — the conversation simply didn't pick the campaign up. That's often more useful than a noisy hashtag spike, because it tells you the story never bridged into social.
What's next?
Re-run the round up after major campaigns, or put it on a schedule for a monthly brand health check. For the neighbouring picture, Audit paid media performance with the Paid Campaign Report agent covers what competitors are running in paid advertising, and Run a cross-platform social listening round-up goes deeper on organic social conversation.