The Share of Search Analysis agent measures how much of the organic search landscape your brand owns versus your competitors — segmented by branded and non-branded terms, weighted by SERP position and CTR, with 12 months of trend data and a forward projection.
Unlike a basic ranking report, the agent normalises across keyword groups (no cherry-picking), validates the data against multiple sources, and translates the numbers into category narrative — who's gaining, who's slipping, and where the structural shifts are happening.
Before you start
Search insights connection should be set up for the brand
Have your competitor list current in the platform
Know which keyword themes matter most (the agent will ask if not obvious)
How to run an analysis
Step 1: Open the agent
From the sidebar, open Agent Library and search for Share of Search Analysis, or go directly to app.boldstream.ai/run?agent=share-of-search-analysis. Select your client and click Run Agent.
Step 2: Confirm scope
The agent confirms brand and competitor scope, asks about keyword themes (or works from the platform's existing keyword set), and confirms the geographic market.
Step 3: Read the benchmark
The agent delivers:
Headline share of search — your brand's % share across the relevant SERPs
Branded vs non-branded split — different stories live in each
CTR-weighted visibility — accounts for where you actually rank, not just whether you appear
Segment breakdown — by keyword theme, intent type, or category
12-month trend — month-on-month direction with peaks/troughs annotated
Forward projection — what current trend implies for the next 6 months
Step 4: Read the narrative
The agent translates the numbers into category narrative: who's gaining share and where, who's slipping, what structural shifts are visible (competitor SEO investment, new entrants, AI search displacement), and what that means for your strategy.
Step 5: Get the presentation
Final output is a board-ready presentation — charts, tables, and a narrative spine you can present in a strategy meeting without rework.
In limited release: a triangulated view
There is a separate agent, Share of Search — Triangulated, currently in limited release with a small number of accounts. It looks beyond organic search alone: organic visibility sits alongside search-interest standing and how often your brand shows up in AI-generated answers, each reported as its own share currency rather than blended into one number.
Each row is deliberately kept separate and honestly rated for confidence — some figures are directional proxies rather than clean measurements, and the agent says so rather than papering over the gaps.
To be clear on availability: this is a distinct agent rather than an option inside the run described above, and it is not switched on for most accounts. If it isn't available to you, the organic-only analysis above is your full benchmark — speak to your Boldstream contact if you'd like to be considered for the limited release.
💡 Tip: Run quarterly as a strategy input. Share of search is a leading indicator — visible 6-9 months before brand tracker numbers move.
What's next?
Share of search tells you where you stand; a technical audit tells you what to fix. If the analysis surfaces a structural gap, follow it with one of these:
Run a developer-ready SEO Technical Audit — page-by-page findings and a reproducible fix plan for your dev team.
Check your AI-search readiness with a GEO Technical Audit — how ready your site is to be found and cited by AI search.