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Test a concept on a synthetic panel in seconds

Score taglines, names and ideas against a simulated audience — vote share, confidence and a clear verdict — before you spend real budget.

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Written by Millan Lakhani

Got three taglines and one meeting to settle it? The Synthetic Panel Expert puts your options in front of a simulated audience and comes back in about a minute with a scored read — which option won, how settled the panel was, and how strongly they said they'd act — plus the panel's reasoning in their own words.

Choosing how to work, then the scored comparison table and the final verdict appearing in chat during a recycled-paper tagline test

Above: choose how you want to work, hand over three taglines, and get back a scored comparison and a clear verdict — about a minute end to end.

A synthetic panel result showing vote share, confidence and likelihood scores for three taglines, with the panel's own reasoning quoted below

A synthetic panel is a set of AI personas built to mirror a real audience. It gives you a fast, directional read before any real-world testing — ideal for narrowing options before you commit budget.


How it works

1. Launch the agent

In the left sidebar, open Agent Library, search for Synthetic Panel Expert and run it. Choose how you want to work — Express for the fastest read, Structured to steer each step, or Conversational to have the method explained as you go.

2. Give it your concept

Paste a rough idea, a line, a name, or up to five variants, and say what decision it needs to inform. The agent shapes your options into a fair comparison with one neutral question — and checks it with you before anything runs.

The agent presenting three tagline routes and a neutral question, asking you to confirm the comparison before running the test

3. Read the verdict

You get the scores, the reasoning, and a clear verdict: proceed, refine and re-test, or validate with real people first. When a result is too close to call, it says so — and tells you exactly what to test next.

The synthetic panel verdict card summarising the winner, confidence, an honest read of the margin, and a recommended next step


💡 Tip: a synthetic read is directional, not a prediction. For decisions that carry real spend, take your top two options into the Human Panel Expert and confirm with real consumers.

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