Now in Beta.
When a brief or a strategic decision needs real human evidence — not a synthetic guess — the Human Panel Expert runs the survey for you end to end. It designs the questionnaire on your brand objectives, fields it to a real UK consumer panel, and hands back robust findings with a brand-tracker dataset and an analysis presentation.
What's new
Previously this agent answered to "Audience Research Expert" — a name that quietly sounded synthetic. The new name says exactly what it does: a real human panel, real respondents, real money fielded against your question.
What it does
Designs the survey from your brand objectives — pulls the right framing, the right scales, the right comparators
Recruits a real consumer panel — typically 100–250 UK respondents per wave, statistically usable for a board-ready answer
Fields it and analyses the data — the agent surfaces the findings, picks the signal out of the noise, and writes it up for you
Returns a brand-tracker dataset alongside the analysis, so the wave plugs into your ongoing tracker rather than being a one-off
What you'll get
A clean dataset of real-panel responses
An analysis presentation summarising what the panel said and what it means
The findings tied back to your original question — no metric wall, just the answer
A complete wave typically runs in 30–60 minutes, including panel recruitment. Each wave is capped at £200 in panel costs, included in the credit cost.
When to use it
Pressure-testing a creative concept before launch
Validating positioning, messaging or claims with the target audience
Sizing a market opportunity or category demand
Running a quick brand-tracker wave to see where perceptions have moved
Any time a board, client or investor will ask "but what did real people say?"
How to run it
Open Agent Library in the sidebar and find Human Panel Expert (or open it directly from the agent run page).
Select your brand as the client.
Click Run Agent. The agent will ask for your objective, then design and field the survey — type stream to roll straight through to the result.
When it finishes you'll have a defensible answer from real respondents, ready to drop into a deck, a brief, or a board pack. For synthetic panel pre-tests on creative concepts (cheaper, instant, lower-confidence), pair it with the Daily Social Idea agent's built-in synthetic panel.