Multiple choice only gets you so far. Your panel studies can now ask real UK consumers open-text questions — first impressions in their own words — numeric questions for hard figures, pick-one-plus-why questions that capture a choice and the reasoning behind it, and image questions that show your packaging, ad or design and ask what stands out. Mix up to five of them in one study, and run the whole thing without leaving chat.

Tell Boldstream what you want to learn and the kinds of questions you'd like — mix open text, numbers, a choice-with-reasons, images and multiple choice however you need.

You get a draft questionnaire back with every question's response type labelled, ready to refine before anything goes near a respondent.

When the draft is right, the Human Panel Expert puts a quote card in the thread: the study name, how many respondents, and a fixed price. Nothing is fielded until you press Confirm — and you're only ever charged the actual cost when the survey completes, never more than the quote.

When results land, open-ended answers come back in your respondents' own words — a sample quoted right in the thread, with the complete set available to download.

No more checking back. When your panel completes, Human Panel results ready appears under Notifications on your Activity page — and if browser notifications are switched on, you get a push too. Open it to jump straight to the thread with your results.

💡 Tip: pick-one-plus-why questions are made for tagline and concept tests — you get the winner and the reasons in your respondents' own words.