Briefs are where good work is won or lost, and most of them start from a blank page. Boldstream has six brief agents, and they're built as a chain: each one answers a single question, then hands what it settled down to the next. You never re-type the audience or the objective twice.
Above: pick how you want to work, answer a short intake, and the agent pushes back where the thinking is loose — then hands you the finished brief and the next rung.
Which brief do you need?
Each brief answers one question. Start at the top unless you already have the answer above it.
Business Brief — What's the business problem, who is it for, and what does success look like? Everything else builds on this.
Campaign Brief — Where and when does the campaign run, and how do the channels connect?
Creative Brief — What's the idea?
Social & Channel Brief — What does this specific asset, on this specific platform, have to achieve?
Design & Production Brief — Exactly what gets made, to what specification, by when?
Action Brief — What needs doing, by when, and how long should it take? This one stands alone: it's for a task, not a strategy.
How to run one
1. Open the brief you need
In the left sidebar, open Agent Library and search for the brief by name — or go straight to app.boldstream.ai/run?agent=business-brief. Pick your brand, then Run Agent.
2. Choose how much you want to be asked
All three pathways produce the same brief. Express infers what it can and asks once. Structured checks in at every stage. Conversational talks it through. Before it asks you anything, the agent reads what's already on your account — brand guidelines, research, earlier briefs — so it doesn't ask for what it can already see.
3. Expect it to push back
The agents check your inputs against market evidence and say when something won't hold — an objective with no number, or a proposition trying to do two jobs at once. You can take the sharper version or keep your own wording.
4. Get the brief, then the next one
The finished brief arrives as an editable, on-brand document you can download or save. Save it to the brand's knowledge and the next brief in the chain picks up from it directly — the buttons underneath offer exactly that.
💡 Tip: rough answers are enough. Where something is unknown the agent makes a clear working assumption and flags it, so you can see what still needs confirming rather than stalling on it.
What's next?
Brief it like you mean it — the shape of a first message that saves three rounds of back-and-forth.
Build a sharp, audience-ready value proposition — sharpen the proposition your Business Brief depends on.