What you’re looking at
The Media Mentions Table is a detailed log of every piece of press and online coverage that mentioned your brand in the selected period. It’s the full list sitting behind the Media Mentions tile on the Brand Health tab.
What counts as a mention?
Any article, blog post, news story, or broadcast item (where transcripts are available) that contains your brand name or a tracked keyword. The feed is filtered to GB by default, though international mentions may appear where they pass the relevance threshold.
How often does this update? Daily. Most articles appear within a few hours of publication. Some outlets have a lag of up to 24 hours. Print coverage may take longer where digitisation of the print edition is required. |
Column definitions
Each row in the table represents a single coverage item. The Publication column contains several pieces of information separated by a pipe ( | ) character:
Column | What it means |
Publication | The outlet’s domain name, followed by the article headline, publication date, format (Online or Print), sentiment (Positive or Negative), and country of the publication. |
Readership | Estimated monthly audience for that publication. Shows 0 where readership data is unavailable. |
Sentiment | Positive or Negative, as assessed by the media monitoring platform based on article tone toward your brand. Shown inline in the Publication column. |
Country | The country of the publishing outlet, shown inline in the Publication column. GB is the default, though international mentions may appear where relevant. |
Common questions:
Why does the same story appear from multiple outlets?
When an article is syndicated - republished by multiple outlets - each outlet counts as a separate mention. This is intentional: each one represents a fresh audience exposure.
Why are there mentions from outside the UK?
The feed is filtered to GB by default, but international mentions will appear where they pass the relevance threshold - for example, if the article contains your brand name or a tracked keyword and the outlet has sufficient reach. These are included because they represent real audience exposure to your brand.
Where do the readership numbers come from?
Readership figures are estimates based on historical traffic data from our media monitoring platform (Agility PR / Pulsar). Some smaller or newer outlets won’t have readership data available - these show 0. Use readership as a guide to an outlet’s scale, not a precise figure.
What do Positive and Negative mean?
Sentiment is assessed automatically by the media monitoring platform based on the tone of the article toward your brand. It’s a useful signal but not infallible - always read the article if the sentiment seems unexpected.
Last updated: April 2026