What you’re looking at
The Brand Health tab shows how your brand is being talked about — in the press, online, and compared to competitors. It answers the question: “Is our brand getting attention, and is that attention positive?”
Data sources for this tab: Brand Health metrics come from our media monitoring platform (Agility PR / Pulsar), which scans online news, blogs, and social platforms for mentions of your brand and your configured competitors. Social reach data comes from native platform APIs. |
Tile definitions
Positivity %
Of all your brand’s online and media mentions, the percentage that were positive in tone. Formula: positive mentions ÷ total mentions × 100.
Sentiment is assigned automatically and is generally reliable for clear-cut coverage. A falling Positivity % doesn’t always mean more negative press - a spike in neutral coverage (e.g. factual news mentions) increases the denominator without adding positive mentions, pushing the percentage down.
Data source: Sentiment analysis applied to media monitoring data (Agility PR / Pulsar), filtered to brand mentions only. |
Share of Voice %
Your brand’s share of all online mentions across your brand and a defined set of competitors. Formula: your brand mentions ÷ (your brand + all competitor mentions) × 100.
The competitors included are agreed at setup. Speak to your account team if you’d like to review the basket - any change will affect historical figures too, since the denominator changes.
Data source: Media monitoring platform (Agility PR / Pulsar), scoped to your configured competitor basket. |
Cross Platform Reach
The number of unique social media accounts that were shown content from your brand’s profiles during the period, summed across all connected platforms. Each account is counted once per platform.
Data source: Native social platform APIs (e.g. Instagram Insights, Facebook Page Insights). |
Media Mentions
The total number of press articles and online pieces that mentioned your brand in the period. Each outlet that runs a piece counts as a separate mention - if the same article is republished across multiple outlets (syndication), each outlet is counted individually, because each represents a fresh audience exposure.
Data source: Media monitoring platform (Agility PR / Pulsar). |
Chart definitions
Positivity % & Share of Voice % (trend chart)
A trend line chart showing how your Positivity % and Share of Voice % have moved over time, with a comparison against the previous period. Use this to check whether a shift in the headline tiles is a one-off event or a sustained trend.
Media Mentions & Branded Traffic (trend chart)
A trend line chart overlaying your total media mention volume and your branded traffic over time. Useful for seeing whether press coverage spikes are accompanied by a corresponding increase in branded traffic.
Mention Sentiment by Brand (chart)
A stacked bar chart showing the positive / neutral / negative sentiment split for your brand and each competitor in the basket. Lets you compare your sentiment mix directly against competitors - not just whether your Positivity % is high in isolation.
Note: Competitor bars reflect their sentiment proportion regardless of mention volume. A competitor with very few mentions will show the same bar width as one with many. |
Publication Breakdown (table)
A ranked list of the publications generating the most mentions of your brand in the period, showing each outlet’s readership and mention count. Ranked by mention count by default. Readership figures are estimates - outlets with no available data show 0.
About the competitor basket
Share of Voice % and the Mention Sentiment by Brand chart both depend on a defined set of competitors. This basket is agreed with you at onboarding and can be reviewed on request.
Important: Adding or removing a competitor will change all historical Share of Voice figures, because the denominator changes. Treat any period before a basket change as a separate data series. Contact your account team to discuss changes. |
Last updated: April 2026