See how ready each of your locations is to win in local search — the map pack, Maps, and "near me" / "[town]" searches — and turn it into a prioritised fix plan across your whole estate.
What it does
The Local Search Readiness Audit scores the things you control across three drivers:
Proximity — where location eligibility is being thrown away
Relevance — pages, NAP (name, address, phone), categories and local business data matching local intent
Prominence — reviews, local links and authority
It takes a priority-weighted sample of your locations, audits each for NAP, hours, page quality, structured data and mobile performance, then rolls everything into an estate heatmap with a focused, location-by-location fix plan.
One straight note on scope: this is a readiness and opportunity audit, not live rank tracking — so demand figures are labelled directional, and it won't claim map-pack positions it can't measure.
How to run it
Step 1: Open the agent
Find Local Search Readiness Audit in the Agent Library and pick the brand you're working on.
Step 2: Choose your depth
The agent offers three routes — pick the one that fits:
Pulse — a fast readiness read on one priority location with your top three fixes
Full — the complete audit across a priority-weighted sample of your estate (about 20 locations), with the scorecard, estate heatmap, fix plan and presentation
Blended — the full audit with the method explained as it goes
Step 3: Get your heatmap and fix plan
You'll get a per-location readiness scorecard, an estate heatmap, and the prioritised fixes that actually move the needle.
💡 Tip: Start with the locations scored lowest on Relevance — they're usually the fastest wins.
What's next?
Hand the fix plan to your web team, then re-run to watch readiness climb.