Run any copy, concept, campaign idea or piece of creative past the Anti-bias Agent and get a clear, proportionate read on bias risk — before it goes live.
What it does
The Anti-bias Agent reviews what you give it and returns a single Bias-Safety Score, broken down across four dimensions:
Representation — who's shown, and who's missing
Stereotyping — lazy or harmful assumptions
Language — wording that could exclude or offend
Cultural assumption — what the content takes for granted
It only flags what genuinely matters. If your content is clean, it tells you so — it won't invent problems to look thorough. Every watch-out comes with why it matters and what to do about it, in plain English.
How to run it
Step 1: Open the agent
Find Anti-bias Agent in the Agent Library, or start it straight from chat, and pick the brand you're working on.
Step 2: Share what you want reviewed
Paste your copy, concept or creative. It helps to add the intended audience, the market or region, and the channel it's for.
Step 3: Read your Bias-Safety Score
You'll get an overall score, a breakdown across the four dimensions, and only the watch-outs that count — each with a recommended fix.
💡 Tip: Use it as a final gut-check before sign-off, or early to pressure-test a concept while it's still cheap to change.
What's next?
Run it on your next campaign concept before it goes to the client.