The Paid Campaign Report agent pulls your live paid media performance, scores every campaign and keyword against your target CPA, and hands you a prioritised 7-day optimisation roadmap. It works across Google Ads, Meta, AppsFlyer and GA4 — anywhere your paid media data is connected.
Unlike a generic dashboard, the agent applies a Weighted Waste methodology — Spend × Performance Gap — to surface the keywords and campaigns burning budget hardest, ranked by the £ impact of fixing them. It also distinguishes scale candidates (limited-by-budget campaigns with strong CPA) from waste pools (overspending with weak CPA) so you know where to push and where to pull.
Before you start
Make sure your paid media platforms are connected to your analytics dashboards
Have a target CPA in mind for the audit
Recent conversion lag exports help, but aren't required — the agent flags an assumption if missing
How to run an audit
Step 1: Open the agent
From the sidebar, open Agent Library and search for Paid Campaign Report, or go directly to app.boldstream.ai/run?agent=paid-campaign-report. Select the client you want to audit and click Run Agent.
Step 2: Pick a pathway
The agent opens with three options:
Express (15–20 min) — quick weekly read on a single account or campaign
Structured (45–60 min) — full 5-pillar audit with packaged PDF roadmap
Conversational — talk through what's worrying you and narrow into the right diagnostic together
Step 3: Confirm scope
The agent runs Phase 0 — Data Source Discovery first. It checks which platforms are connected, lists what live data is available, and asks you to confirm the audit scope: account(s) in focus, target CPA, date range, and any specific campaigns to prioritise.
If only file exports are available (no live connection), the agent flips to file-only mode and tells you upfront.
Step 4: Read the audit
The Structured pathway delivers a 5-pillar audit:
Structure & Signal — flags low-volume ad groups for consolidation
Budget Efficiency — scale candidates vs. waste pools, side-by-side
Keyword Weighted Waste — top 20 keyword drains, ranked by Weighted Waste score
Keyword Decay — keywords with high spend and zero conversions
Active Campaigns — exclusion list of inactive campaigns
Step 5: Get the roadmap
The final output is an executive summary, your Top 7 priorities ranked by £ impact per week, a search term drain table, and a Monday-Friday action plan you can hand to the team — packaged as a downloadable PDF.
💡 Tip: The agent applies an anti-prediction guardrail — it won't promise specific CPA outcomes or virality. Instead it gives you historical correlations and sensitivity ranges, which makes recommendations defensible in trading meetings.
What's next?
Re-run the agent next week to check directional movement. Performance changes typically take 7-14 days of algorithmic learning to stabilise, so weekly cadence is the right rhythm for ongoing optimisation.