Data & Analytics has a new tab: Market Intelligence. It pulls share of voice, brand mentions, and competitor benchmarks into one place — so the next "how are we doing versus the category?" question has a one-click answer.
Where to find it
Open Data & Analytics in the sidebar. The tab row at the top of the page now includes Market intelligence, sitting alongside Executive summary, Brand health, Media mentions, Search & visibility, and Commercial impact.
What's in the tab
The Market Intelligence view is built around the questions a marketing lead asks every month:
Share of voice — your brand's slice of the conversation versus the named competitor set, with a clear period-on-period comparison.
Brand mentions — total mentions of your brand over the period, and how that compares to the previous one.
Collective mentions — the size of the conversation across the whole category, so share of voice has context.
Competitor benchmarks — a head-to-head pie of where each named competitor sits in the same conversation.
All of it is filtered to the rolling 30 days by default, with quick controls to widen or narrow the window.
How to use it
Step 1: Pick your brand
Use the Select Brand dropdown in the top-right of Data & Analytics to choose which brand the dashboard is showing.
Step 2: Click Market intelligence
The tab loads the share of voice and mentions view for your selected brand.
Step 3: Read across, then drill in
Start with share of voice for the headline ("are we gaining or losing share?"), then look at brand mentions for the volume picture, and finally use the competitor pie to see who specifically moved.
Tips
Pair it with a routine. Schedule a weekly competitor brief routine and have it sourced from the same intelligence data — wake up to a written-up version every Monday.
Share the tab. The Data & Analytics URL is a stable link — drop it in your team's weekly review channel and everyone arrives at the same view.
Compare like-for-like periods. The default is the last 30 days versus the prior 30. For anniversary or seasonal comparisons, widen the window.
What's next?
Use Market Intelligence as the trigger for action — when share of voice moves, the next click is usually into Workstreams (to brief a response) or Routines (to set a recurring monitor).